BABA(US:BABA) Sou Hu Cai Jing·2025-12-10 03:21Core Insights - The report by QuestMobile indicates that the monthly active user base of post-2000s (00后) on Xianyu has reached 43.61 million, ranking fourth in the mobile shopping industry, following Taobao, JD.com, and Pinduoduo, with a growth rate of 47.1%, surpassing all comprehensive e-commerce platforms [1]. User Engagement and Demographics - As of October 2025, the total monthly active user base of post-2000s on the mobile internet has reached 179 million, representing a year-on-year growth of 10.1%, accounting for 14% of the overall internet user base [3]. - Post-2000s users exhibit a higher engagement level in mobile internet usage compared to other demographics, with an average monthly usage time of 217.6 hours and an average of 3,296.7 usage instances, reflecting year-on-year increases of 3.7% and 4% respectively, significantly above the average levels of all internet users [3]. Consumption Trends - The consumption patterns of post-2000s users on mobile internet reveal new characteristics, as they are not only focused on shopping but also engage in cyclical and emotional consumption, which serves to recharge their spirits and build social assets, forming a complete value satisfaction system [3]. - The report highlights that post-2000s users are the core drivers of the "Guzi Economy," showing strong interest and high consumption potential in trendy toys and IP culture. Xianyu has experienced explosive growth in these areas, with historical highs in Guzi transaction volumes in Q1 and a 167% increase in sales of traditional Guzi products; in Q2, the transaction volume for trendy toys surged over 300%, with a year-on-year increase of 43.4% in average monthly consumers and an average spending of 218 yuan per transaction [3].