Core Insights - The Ministry of Transport and the Ministry of Culture and Tourism have jointly issued measures to promote cruise transportation and tourism services, highlighting ten specific initiatives aimed at expanding cruise routes and enhancing service quality [1] Group 1: Domestic Cruise Market - The new measures encourage the development of domestic coastal cruise routes, which is significant for the growth of the domestic cruise market [1] - Since 2025, the number of cruise products available on the Tongcheng Travel platform has increased by nearly 40% year-on-year, with booking popularity for routes from Guangzhou, Shenzhen, and Hong Kong to Southeast Asia rising over 120% compared to the previous year [1] Group 2: International Cruise Market - In the international cruise market, bookings for Mediterranean multi-country routes and Middle Eastern Persian Gulf routes have seen a year-on-year increase of over 30% since 2025 [2] - Non-first-tier cities have shown a significant increase in overseas cruise product bookings, with cities like Chengdu, Hangzhou, Nanjing, Wuhan, Hefei, and Changsha experiencing over a twofold increase in booking popularity [2]
两部门发文促进邮轮旅游 同程旅行：2025年可售邮轮产品增长超4成