Core Viewpoint - Feihe and JD.com have launched two groundbreaking products, Jicui and Qicui, marking a significant innovation in the infant nutrition sector, aimed at meeting the nutritional needs of Chinese babies and leading the industry into a new era of "breast milk-like formula + fresh active technology" [1][3]. Group 1: Product Innovation - The new products focus on "fresh active nutrition," addressing consumer demands for effective nutrient absorption, with 78% of educated mothers prioritizing "active nutrition" and "good absorption" when choosing infant formula [3]. - Feihe's innovation includes the first-ever integration of "fresh raw materials" into the freshness standards of infant formula, creating a closed-loop system from fresh sources to self-produced active ingredients [3][6]. - The Jicui and Qicui formulas utilize a unique low-temperature extraction process from high-quality fresh milk, achieving a freshness increase of at least 23 times and a 6.4 times improvement in nutrient absorption [6][11]. Group 2: Research and Development - Feihe has established one of China's largest breast milk databases and leads national initiatives in breast milk research, contributing to the development of new infant formulas [9][11]. - The formulas emphasize the synergistic effects of nutrients rather than just the quantity of individual nutrients, closely replicating the composition of breast milk [11][14]. - Clinical trials for the new products were conducted under strict standards, ensuring that the results are reliable and closely aligned with breast milk feeding outcomes [15][18]. Group 3: Consumer Engagement and Transparency - Feihe has introduced the industry's first "ingredient-level traceability," allowing consumers to scan QR codes on product packaging to trace the production dates of key ingredients, enhancing transparency in the supply chain [7]. - The company aims to set a new industry benchmark for self-protection formulas, demonstrating significant improvements in immune response and developmental indicators compared to traditional formulas [18]. Group 4: Market Positioning - The launch of Jicui and Qicui represents not just a formula upgrade but a commitment to providing products that are more suitable for Chinese babies, reinforcing Feihe's position as a leader in the infant formula market [18]. - The company plans to continue innovating with products and services that benefit families, ensuring that every baby can thrive under scientifically backed nutrition [18].
全面领"鲜"！飞鹤京东首发迹萃、启萃两大奶粉新品，引领鲜活营养革新