Core Viewpoint - Zhou Hei Ya is facing significant challenges, including a decline in revenue and store closures, exacerbated by recent food safety concerns raised by consumers [2][12][15]. Group 1: Food Safety Issues - A recent incident involved a consumer finding live insects in Zhou Hei Ya's duck wings purchased online, leading to widespread public concern and discussions about the source of the insects [2][4]. - The company has faced multiple complaints regarding product cleanliness and quality, with reports of insects and mold in their products [8][10]. - The lack of a timely response from Zhou Hei Ya regarding these food safety issues has raised further concerns among consumers [8][12]. Group 2: Financial Performance and Store Closures - Zhou Hei Ya's sales have been declining, with total sales dropping from 31,453 tons in 2023 to 26,159 tons in 2024, a decrease of 16.83% [12]. - The company has closed a significant number of stores, reducing its total from 3,816 at the end of 2023 to 2,864 by mid-2025, indicating a net closure of nearly 1,000 stores [14][15]. - Revenue from core products has also declined, with duck and duck by-products generating 988 million RMB in 2025, down 0.7% year-on-year [14]. Group 3: Strategic Responses - Zhou Hei Ya's founder, Zhou Fuyou, has initiated a strategy to close underperforming stores to reduce costs, which has resulted in a reported profit increase of 228% in the first half of 2025 [18]. - The company is exploring new product lines and partnerships, such as launching a coconut water brand and collaborating on specialized chili products to enhance its market position [19][20]. - Zhou Hei Ya has opened its first overseas store in Malaysia, marking a strategic move to expand into international markets and potentially create a new growth engine [21].
营收下滑，周黑鸭准备自救