折价千万卖房，东方雨虹频频“高买低卖”售房背后

Core Viewpoint - The company, Oriental Yuhong, is facing significant financial challenges, leading to repeated asset disposals at a loss, indicating a strategic shift towards "de-realization" and asset liquidation to improve cash flow and optimize asset structure [9][10][11]. Group 1: Asset Sales and Financial Impact - Oriental Yuhong announced the sale of a commercial property in Beijing for 10.12 million yuan, resulting in an estimated asset disposal loss of 2.96 million yuan [1][2]. - This sale marks the third property disposal by the company within a short period, with cumulative asset disposal losses expected to exceed 50% of the company's audited net profit for the last fiscal year [1][5]. - The company has been selling properties acquired earlier this year, including a commercial property purchased for approximately 26.81 million yuan, indicating a significant loss on investment [2][6]. Group 2: Reasons Behind Asset Disposal - The company is selling assets as part of a strategic adjustment to dispose of non-productive assets and improve asset turnover rates amid weak market demand and liquidity [3][7]. - The properties being sold were initially acquired as part of debt recovery efforts from downstream clients, with the company acting as a creditor to recover debts through asset acquisition [7][8]. - The ongoing real estate market downturn has pressured the company to liquidate assets to manage cash flow and reduce financial strain [9][10]. Group 3: Financial Performance and Future Strategy - Oriental Yuhong's net profit has drastically decreased from 4.205 billion yuan in 2021 to 108 million yuan in 2024, with significant asset impairment provisions contributing to this decline [10][11]. - The company reported a revenue decline of 14.52% to 28.056 billion yuan in 2024, with net profit down 95.24% year-on-year [10]. - In response to financial pressures, the company is focusing on a strategy of "shrinking real estate, deepening non-real estate, and expanding overseas" over the next three years [11].