一家车企的生产逻辑：用户说了算（迈向“十五五”的发展图景）

Core Insights - The article highlights the transformation in the automotive industry, particularly focusing on the shift from production-driven to demand-driven strategies, emphasizing the importance of consumer preferences in shaping vehicle design and production [4][5]. Group 1: Production and Demand Dynamics - In Guizhou, the production line of Geely Automobile operates efficiently, with a new vehicle rolling off the assembly line every 70 seconds, showcasing the high level of automation and workforce collaboration [3]. - Geely's Galaxy E5 model has seen significant success, with over 210,000 units sold since its launch in August last year, reflecting a growing trend in consumer preferences towards spacious and technologically advanced vehicles [4]. - The company has adapted its production strategy to meet diverse global market needs, with nearly 50,000 Galaxy E5 units exported to over 80 countries this year, indicating a strong international demand [4]. Group 2: Consumer-Centric Approach - Geely has established a user-oriented evaluation system, collecting feedback from customers within three months of purchase to inform product improvements, demonstrating a commitment to enhancing customer satisfaction [5]. - The company has implemented a feedback mechanism through after-sales service groups, allowing users to report issues and suggestions, which are then addressed in product development [5]. - Consumer feedback has led to specific improvements, such as optimizing acceleration and deceleration algorithms to reduce motion sickness in electric vehicles, showcasing the company's responsiveness to user needs [5]. Group 3: Local Supply Chain Development - Geely's presence in Guizhou has fostered the growth of a local supply chain, with 47 supporting enterprises established, increasing local sourcing to 48%, which enhances production efficiency and reduces logistics costs [6]. - Proximity to suppliers allows for rapid response to production needs, with components like seats being delivered to the assembly line within an hour of order, significantly improving operational efficiency [6].