YADEA(HK:01585) Sou Hu Cai Jing·2025-12-10 09:59Core Viewpoint - Yadea's new electric bicycle model "Maodou" faced significant backlash and was taken off the market just five days after its launch due to design flaws that did not meet consumer needs, coinciding with the implementation of new national standards for electric bicycles [3][4]. Group 1: Product Issues - The "Maodou" model was criticized for its lack of a rear seat, making it unsuitable for families, and for inadequate storage options, leading to consumer dissatisfaction [3][4]. - The new national standard emphasizes safety performance improvements, but the design issues of "Maodou" were attributed to Yadea's misunderstanding of the new requirements [4][5]. Group 2: Compliance and Certification - Yadea has updated and certified 67 new electric bicycle models in accordance with the new national standards [5]. - The company has faced challenges in compliance management, with multiple instances of product quality issues leading to fines and penalties from regulatory authorities [9][10]. Group 3: Market Performance - In the first half of the year, Yadea reported a significant sales recovery, with electric two-wheeler sales reaching 8.7935 million units, a 37.8% increase from the previous year [11]. - Despite the sales growth, the overall annual sales for 2024 are projected to decline from 16.52 million units in 2023 to 13.02 million units due to the transition to new standards [11]. Group 4: ESG Ratings - Yadea maintains a high international ESG rating of AAA from MSCI, reflecting strong performance in product quality and carbon footprint [7]. - However, domestically, Yadea's ESG rating is lower compared to competitors, indicating challenges in product compliance and management [8][9].