近百轮厮杀！中海42％溢价拿下深圳超总宅地，利润腰斩仍在逆势加仓

Core Insights - China Overseas Land & Investment (COLI) has successfully acquired the second residential land parcel in the Shenzhen Super Headquarters area, reflecting strong confidence in core assets despite high land prices [3][4][5]. Group 1: Market Dynamics - The land auction in December marked a significant competitive environment, particularly in the Guangzhou and Shenzhen markets, indicating a recovery momentum in the industry [3]. - COLI's acquisition involved a competitive bidding process with a 42.49% premium over the starting price, highlighting the intense interest in prime real estate [6][7]. Group 2: Land Acquisition Details - The T207-0068 land parcel, measuring 11,800 square meters with a building capacity of 41,100 square meters, was sold for 31.86 billion yuan, with a floor price of 77,300 yuan per square meter [6][7]. - This land was previously designated for commercial use but was converted to residential use, reflecting a strategic shift in urban planning and land value [5]. Group 3: Financial Performance - In the first three quarters of the year, COLI reported a revenue of 1,030 billion yuan, a 6% year-on-year decline, and a significant drop in operating profit by 27.7% [11]. - Despite a contraction in sales, COLI acquired 27 land parcels totaling 82.7 billion yuan, a 40.7% increase year-on-year, indicating a focus on core city investments [11][12]. Group 4: Strategic Challenges - The high land acquisition costs juxtaposed with declining sales prices have created a challenging environment for profitability, with land prices increasing significantly compared to sales prices [13][15]. - COLI's strategy of acquiring prime land in first-tier cities is seen as a long-term investment, but it raises concerns about the sustainability of profit margins amid rising costs [14][15].