Core Viewpoint - The company, YingShi, faces controversy regarding the sales performance of its new product, the YingLing A1 drone, which has been claimed to be underperforming despite internal assertions of strong sales figures [1][3]. Sales Performance - YingShi's founder, Liu Jingkang, refuted claims of poor sales, stating that over 30 million yuan (approximately 4.5 million USD) worth of drones were sold in just 48 hours in China [1]. - Initial sales data from major e-commerce platforms indicated only about 1,500 units sold, generating around 10 million yuan (approximately 1.5 million USD) in revenue [3]. - As of December 10, the company had 458 physical stores across China, which are expected to be significant sales channels for the YingLing A1 [6]. Product Features - The YingLing A1 drone features a dual fisheye lens and AI stitching technology, allowing for 8K panoramic video capture, and is priced starting at 6,799 yuan (approximately 1,000 USD) [2]. - The drone's lightweight design (249 grams) is marketed as advantageous for international travel, avoiding strict regulations for heavier drones [7]. Market Competition - The company is in direct competition with DJI, which has also launched a panoramic drone, leading to a price war and heightened market tensions [10][11]. - Liu Jingkang highlighted external pressures from suppliers, suggesting that the company is facing unfair competitive practices, likely from DJI [10]. Consumer Reception - Despite some positive sales in physical stores, there are concerns regarding the drone's image quality, which has not met consumer expectations [9]. - Users have reported discomfort with the VR flight glasses and the overall usability of the product, leading to some units being resold at discounted prices [9]. Industry Dynamics - The competition between YingShi and DJI is reshaping the market, pushing both companies to innovate and potentially benefiting consumers through enhanced product offerings [12][13].
实探影石无人机销量之谜：三大电商平台共售千余台，创始人称48小时卖了3000多万元