纯鲜领航，温暖相伴！康师傅“好鸡汤，选纯鲜”发布会圆满举办

Core Viewpoint - The launch event for Master Kong's "Pure Fresh Chicken Soup" instant noodles showcased the company's innovative "patented freshness-locking" technology, setting a new benchmark in the industry for chicken soup instant noodles [1][4]. Group 1: Industry Insights - Master Kong, in collaboration with Frost & Sullivan, released a white paper titled "Current Status and Outlook of the Chinese Chicken Soup Instant Noodle Industry," which aims to inject strong momentum into industry development [4][18]. - The white paper confirms Master Kong as the "pioneer of patented freshness-locking technology" in the Chinese chicken soup instant noodle market, highlighting its role in driving industry innovation [4][18]. - The event featured discussions on the multi-dimensional value brought by Master Kong's innovative technology, including technical breakthroughs, industry leadership, cultural heritage, and emotional resonance [4][19]. Group 2: Consumer Trends - Consumer demand for instant food has evolved from basic "convenience" to higher expectations for "taste, health, and quality," making chicken soup instant noodles a significant force in industry optimization and consumption upgrade [9][20]. - Traditional chicken soup instant noodles have faced challenges such as inadequate flavor restoration and poor soup-noodle synergy, leading consumers to seek a product that offers a more authentic and nutritious experience [9][10]. Group 3: Technological Innovation - Master Kong has developed the "patented freshness-locking" technology over several years, which significantly preserves the flavor of chicken soup, providing consumers with a taste close to homemade [10][14]. - This technology represents a comprehensive upgrade from the processes of "stewing" to "fragrance" to "packaging," enhancing the overall product experience [14]. Group 4: Cultural Significance - Master Kong emphasizes the importance of preserving traditional Chinese dietary culture while innovating within the modern food industry, presenting "Pure Fresh Chicken Soup" as a solution to rejuvenate this cultural heritage [5][8]. - The brand's commitment to delivering not just a product but a sincere consumer promise reflects its dedication to maintaining the emotional connection associated with chicken soup in Chinese culture [8][21]. Group 5: Brand Engagement - The event featured brand ambassador Zhou Shen, who engaged with the audience, reinforcing the emotional connection between the brand and consumers through shared stories and experiences [21][25]. - Master Kong's initiatives, such as the "1 Square Meter Warm Noodle Shop," aim to provide warmth and comfort to urban dwellers, further solidifying the brand's presence in daily life [21][25].