英唐智控(300131.SZ)：MEMS LBS方案在提升用户体验方面的潜力值得关注

Core Viewpoint - MEMS LBS is not currently considered an essential component for basic vehicle operation, but it shows potential as a differentiated value-added feature due to increasing demands for automotive intelligence and personalization [1] Industry Insights - The automotive industry is witnessing a shift towards smart and personalized features, with MEMS LBS technology emerging as a potential differentiator [1] - High-end models are already implementing ground projection interactive functions, such as welcome patterns and parking warnings, primarily using high-power light source technology [1] - Existing lateral projections are mostly fixed monochrome and lack customization capabilities, highlighting a gap in the market for more advanced solutions [1] Product Potential - New MEMS LBS products can achieve color, high-resolution, and miniaturized projections that can be embedded around the vehicle in a 360-degree manner [1] - This technology not only enhances the emotional value for vehicle owners but also provides practical information about the vehicle's status [1] - With approximately 90 million new cars produced annually worldwide, the market potential for MEMS LBS products is significant [1]