YADEA(HK:01585) Ren Min Wang·2025-12-12 02:22Core Viewpoint - The electric vehicle industry is undergoing a critical transformation from scale expansion to high-quality development, driven by the implementation of the new national standard for electric bicycles, which emphasizes safety and raises industry entry barriers [1][2]. Group 1: Industry Transformation - The new national standard serves as a fundamental baseline for safety, effectively pushing the industry from "barbaric growth" to standardized and intelligent development [2]. - Yadea is taking a leading role in the industry by quickly switching production lines and launching the first national standard flagship store, establishing a compliant product system with 71 models [5]. Group 2: New Retail Strategy - Yadea's summit focuses on the integration of new retail and new consumption, emphasizing a user-centered digital transformation that leverages big data to analyze user riding habits and consumption preferences [2]. - The company is enhancing online and offline service experiences, with online live streaming becoming a key growth area and offline services including standardized test rides for better customer convenience [2]. Group 3: Brand Modernization - To align with new consumer trends, Yadea is advancing its brand youthfulness and intelligence strategies, engaging with younger consumers through events like the 717 Global Riding Festival and collaborations with brands like Sanrio and new tea beverage brands [5]. - The summit featured interactive experience zones showcasing product themes and the introduction of AI-powered travel companions, reflecting the company's commitment to smart travel solutions [5][7]. Group 4: Collaborative Ecosystem - Looking towards 2026, Yadea aims to collaborate with all operators to build a new cooperative ecosystem, focusing on production capacity and product supply while setting clear goals for operators to drive terminal growth [6].