海底捞盘中涨超4% 大排档火锅广州首店目前已进入内测阶段 未来将在国内多地开店

Core Viewpoint - Haidilao's stock price increased by over 4% during trading, currently at 14.55 HKD, with a transaction volume of 329 million HKD, following the announcement of its new restaurant concept, Haidilao Dapaidang Hotpot, which is currently in the internal testing phase [1] Group 1: New Restaurant Concept - Haidilao Dapaidang Hotpot's first store is located in Guangzhou, featuring a fresh market concept that differentiates it from traditional hotpot restaurants [1] - The company plans to open additional locations in cities such as Qingdao, Shanghai, Wuhan, Hangzhou, and Nanning, with a focus on local consumer preferences for product structure and main offerings [1] Group 2: Business Development and Financial Performance - Since the launch of the "Pomegranate Plan," Haidilao has incubated 14 restaurant brands, including "Yanjing Barbecue" and "Xiao Hai Ai Fried," with a total of 126 stores under this initiative as of June 30, 2025 [1] - Revenue from "other restaurant income" reached 597 million CNY, reflecting a year-on-year growth of 227.0% [1] Group 3: Consumer Trends - Current consumer preferences indicate a greater focus on "smoky atmosphere," "relaxation," and emotional value during dining experiences, with a willingness to pay for freshly prepared and experiential dining [1]