京东肯特瑞相关负责人：通过数据洞察让基金投顾服务“千人千面”

Core Insights - The forum focused on the theme of "Wealth Migration of Residents and the 'Money' Landscape of Bull Markets" [1] - JD Technology's Kentrui Fund Sales Co., Ltd. emphasized the importance of data insights in providing personalized fund advisory services [3] Group 1: Data-Driven Investment Advisory - Kentrui aims to achieve "precision matching" through data insights, enhancing understanding of both clients and assets [3] - The company utilizes a first-principles approach to assess clients' risk and liquidity budgets, moving beyond simple risk assessments [3] - For younger clients, Kentrui dynamically adjusts risk budgets based on their financial obligations, such as mortgage payments, to prevent impulsive investment decisions [3] Group 2: Understanding Assets and Market Dynamics - Kentrui's investment research team dissects market beta and product alpha into data tags for better product recommendations [4] - The company tracks product risk matrices to help clients avoid poor investment choices [4] - An investment portfolio optimizer is used to dynamically allocate assets based on user preferences for risk parity or mean-variance [4] Group 3: Educational Initiatives and User Engagement - Kentrui adopts a visual and case-based approach to investment education, moving away from traditional jargon [5] - The company conducts over 10 live sessions monthly, focusing on topics relevant to younger investors [5] - Kentrui's financial advisors provide comprehensive post-investment support throughout clients' financial journeys [5] Group 4: Future Directions - Kentrui plans to deepen its understanding of user needs and continue integrating JD's ecosystem data with its fund advisory services [5]