多款核心车型升级上市 梅赛德斯-奔驰奔赴豪华新程

Core Insights - Mercedes-Benz has announced a significant upgrade for several core models, including long-wheelbase C-Class, E-Class, S-Class sedans, and GLB, long-wheelbase GLC, and GLS SUVs, introducing classic, special, and collector's editions to meet the luxury travel demands of Chinese consumers [1][14] Product Matrix Expansion - The upgrade features a substantial expansion of the product matrix, with new models added to cater to diverse consumer needs across various price ranges and usage scenarios [3] Sedan Lineup Enhancements - The long-wheelbase C-Class introduces the C 260 L Sport Sedan special edition, focusing on personalized experiences; the long-wheelbase E-Class adds the E 260 L classic version, optimizing price and configuration for high cost-performance; the flagship S-Class includes the S 400 L special edition and S 400 L Business special edition, lowering the entry barrier for luxury sedans [5] SUV Family Updates - The GLB SUV launches the GLB 220 Collector's Edition with unique features; the long-wheelbase GLC SUV adds the GLC 260 L 4MATIC classic version as a new entry-level option; the GLS SUV enhances configuration differentiation while maintaining off-road performance and luxury [5][7] Pricing Strategy - The suggested retail prices for the upgraded models range from 311,900 to 1,398,200 yuan, covering the mainstream luxury automotive market; the long-wheelbase C-Class starts at 338,300 yuan, the E 260 L classic version is priced at 429,900 yuan, and the S 400 L special edition is set at 898,800 yuan, ensuring a clear and comprehensive pricing structure [7] Intelligent and Comfort Upgrades - The product upgrades focus on enhancing intelligent technology and comfort features across all models, with significant improvements in standard configurations while maintaining safety standards [8][14] Intelligent Features - The long-wheelbase C-Class is the first in its class to feature the Qualcomm 8295 smart cockpit chip and the third-generation MBUX human-machine interface system, along with the new "mind-reading voice assistant"; the E-Class family includes the third-generation MBUX system, Qualcomm 8295 chip, and 5G connectivity for improved voice interaction and navigation [8][10] Comfort Features - Heated front seats are standard across the long-wheelbase C-Class, E 260 L, GLB SUV, and long-wheelbase GLC SUV mid-high configurations; additional comfort features like ventilated seats and 360° camera parking assist are widely available across various models [12] Safety Standards - Mercedes-Benz maintains high industry safety standards, with the long-wheelbase E-Class featuring 13 airbags and rigorous testing protocols for new models, including extensive simulation and real-world crash tests [14]