东风商用车2026合作伙伴大会在渝举行

Core Insights - Dongfeng Commercial Vehicle Company held its 2026 Partner Conference in Chongqing, focusing on the theme "Defining the Track, Aggregating Strength, and Joining Hands for a New Journey" with over a thousand representatives from dealers, suppliers, service providers, and industry clients participating to review achievements from 2025 and plan for 2026 [1][3] Group 1: Strategic Goals and Development Plans - The company aims to achieve a total sales target of 176,000 units for 2026, focusing on "sales scale growth" and "profitability enhancement" as core objectives [3] - Dongfeng Commercial Vehicle will concentrate on key trends in the commercial vehicle industry, including electrification, intelligence, internationalization, and diversification, while enhancing product leadership and accelerating overseas expansion [3][10] - The company plans to establish a new cooperative system characterized by "ecological symbiosis, value co-creation, and risk sharing" with partners, forming a community of strategy, interests, and responsibilities [3] Group 2: Product Development and Innovation - The new modular global platform introduced by the company is compatible with five major regulatory systems and covers 28 key countries and regions, supporting internal combustion engines, pure electric, hybrid, and hydrogen fuel cell technologies [6] - A total of 214 new models will be launched in 2026, covering four major categories: traction, cargo, engineering, and special vehicles, with various energy forms including fuel, gas, pure electric, and hybrid [6][7] - The company showcased 57 new models at the conference, with 46 models from the headquarters and 23 each from traditional and new energy products [7] Group 3: Marketing and Collaboration Strategies - The marketing strategy for 2026 will focus on a "New Three-Dimensional Value Marketing System," which includes value creation, digital marketing, and service upgrades [7] - The company will deepen value chain collaboration by focusing on new product development, quality improvement, and supply chain security [7] - The conference marked the beginning of a new phase of collaboration between Dongfeng Commercial Vehicle and its partners, emphasizing the commitment to high-quality development in the commercial vehicle sector [10]