可口可乐即将迎来新CEO，系中国市场“老熟人”

Core Viewpoint - Coca-Cola announced that Henrique Braun will succeed James Quincey as CEO starting March 31, 2026, while Quincey will become the Executive Chairman of the Board [2][3] Leadership Transition - James Quincey, who has served as CEO since 2017, has led Coca-Cola through significant transformations, including its shift to a "total beverage company" and navigating challenges posed by the pandemic, resulting in a nearly 63% increase in stock price since he took over [2][3] - Henrique Braun, currently COO, has been with Coca-Cola for 30 years and is expected to focus on global growth opportunities, consumer needs, and technology applications to enhance business performance [2][3] Market Expectations - Analysts believe Braun's experience in emerging markets and international operations makes him a suitable candidate for CEO, especially as the beverage industry faces declining soda demand [3][4] - Coca-Cola's Q3 report indicated a 1% increase in global case volume and a 5% revenue growth to $12.455 billion, although sales in the Asia-Pacific region declined due to weakened consumer spending and industry performance [3][4] Braun's Background - Braun has held various positions across North America, Europe, Latin America, and Asia, including leadership roles in supply chain, marketing, and innovation [4][5] - He previously served as President of the Greater China and Korea region, where he oversaw significant restructuring and acquisitions that shaped the company's future business landscape [4][5] Strategic Focus - Coca-Cola China is focusing on core categories such as soda, juice, premium ready-to-drink coffee, and ready-to-drink tea, emphasizing long-term potential in the Chinese market [5] - The beverage industry is undergoing significant changes, with a shift towards health-oriented products and rapid development in instant retail and bulk snack stores [5]