TCL TECH.(SZ:000100) Guan Cha Zhe Wang·2025-12-12 15:08Core Viewpoint - AI is transitioning from concept to deep industrialization, becoming a key driver for future growth, as emphasized by TCL's founder and chairman, Li Dongsheng, at the 2025 TIC [1] Group 1: Industry Landscape - TCL is shifting resources towards the white goods sector to compete against traditional giants like Midea, Gree, and Haier, as well as internet brands like Xiaomi [1][4] - The white goods market is characterized by a "Matthew effect," where the strong get stronger, making TCL's ambition to enter the top tier more urgent [4][10] Group 2: AI Implementation - TCL aims to utilize AI technology in air conditioners, refrigerators, and washing machines to differentiate itself in a saturated market [1][5] - The company focuses on practical AI applications rather than superficial "smart" features, addressing real user needs and enhancing product relevance [3][4] Group 3: Product Innovations - In air conditioning, TCL employs a "small model + reinforcement learning" approach to significantly reduce energy consumption, achieving a 40% reduction in initial hours and an additional 18% over time [5] - The washing machine addresses the "iron triangle" of speed, cleanliness, and resource efficiency, achieving a 5% reduction in energy consumption and a 10% decrease in wash time [5] - The refrigerator features advanced preservation technology, enhancing food freshness for up to 15 days and improving freezing speed from 58 minutes to 30 minutes [5] Group 4: User Experience - TCL integrates AI voice assistants to simplify user interaction, allowing for natural language control of appliances [6] - The company offers tailored solutions for different scenarios, such as AI sleep mode in air conditioners and AI smart washing features [6] Group 5: Competitive Advantages - TCL benefits from group-level technology and channel reuse, enhancing its competitive edge in the white goods market [7][9] - The company has established a robust service and support network, comparable to that of Midea and Haier, which aids in its brand expansion [9][10] Group 6: Market Strategy - TCL's strategy emphasizes full-chain layout to mitigate market risks, contrasting with competitors reliant on external supply chains [10] - The company has achieved vertical integration, maintaining stable supply and cost advantages amid industry challenges [10] Group 7: Future Goals - TCL aims to rapidly penetrate the mid-to-high-end market, with a focus on promoting its washing and refrigeration products [12] - The company acknowledges challenges such as brand recognition and global market expansion, while committing to original innovation and core technology development [14]