两年26万辆 问界M9为豪华车立下新标尺

Core Insights - The AITO M9 has achieved cumulative deliveries exceeding 260,000 units, maintaining its position as the best-selling model in the 500,000 yuan market segment since its launch [1] - The traditional luxury car market, dominated by brands like BBA, is facing significant disruption as consumer preferences shift towards technology integration and value comparison rather than brand loyalty [2][4] - The redefinition of luxury in the automotive industry is highlighted by the AITO M9's focus on intelligent safety and digital ecosystem integration, moving beyond traditional passive safety measures [6] Market Dynamics - High-net-worth consumers are increasingly scrutinizing the value of vehicles beyond brand prestige, leading to a decline in sales for traditional luxury brands in China [4] - By 2025, several German luxury brands are expected to experience sales declines in the Chinese market, prompting a shift towards a more conservative multi-power strategy [4] Brand Positioning - AITO has established itself as a significant player in the high-end market, with its brand perception evolving to be on par with traditional luxury brands [9] - The brand has engaged in strategic partnerships and high-visibility events, such as collaborations with national media and cultural institutions, to enhance its brand image and connect emotionally with consumers [7] Consumer Sentiment - Research indicates that AITO's brand index has successfully entered the "high-end brand" category, aligning it with German luxury brands in consumer perception [9] - AITO's commitment to user-centric service, exemplified by innovative delivery models and customer support initiatives, has contributed to its positive market reception and brand loyalty [9]