奢侈品牌扎堆三里屯，一场“体验战”揭幕｜消费参考

Core Insights - The opening of flagship stores by luxury brands such as Dior, Louis Vuitton, and Tiffany in Beijing's Sanlitun marks a significant shift in high-end retail, transforming stores into "mini-museums" and "experience centers" [1][2] - LVMH reported a recovery in growth in Q3, with a notable contribution from the Chinese market, while other brands like Hermès and Prada also showed stable performance, indicating a mixed recovery in the luxury sector [1] - The luxury market in China is predicted to see a slight overall decline this year, highlighting that growth is concentrated among top brands investing heavily in core locations to attract existing customers [1] Strategic Shifts - Dior has opened its first restaurant in China, led by a Michelin three-star chef, indicating a shift from mere retail to creating unique experiences, such as dining and art exhibitions [2] - Luxury brands are now competing to create immersive and shareable lifestyle experiences rather than just focusing on the number of stores, emphasizing the importance of brand ecosystems in high-traffic commercial areas like Sanlitun [2] - The recent wave of openings signals a deeper competition in the Chinese luxury market, where success will increasingly depend on storytelling and creating memorable experiences rather than just product sales [2]