Core Insights - The concept of "customer sovereignty" has taken center stage in the real estate development industry for the first time in over 30 years, as highlighted by Xu Wangang, Vice Chairman of Beike and CEO of Beihome, during the media appreciation event for the Beicheng S1 project [2] Group 1: Project Launch and Sales Performance - The Beicheng S1 project in Chengdu, launched in November, has 108 units available, with a cumulative online signing of 20 units by December 11 [2] - Beihome has established 17 projects across major cities including Beijing, Shanghai, Guangzhou, and Chengdu, with the Shanghai Beilian C1 project also having commenced sales [2] - The Beicheng S1 project ranks second in cumulative online signing volume for residential properties priced over 20 million yuan in Chengdu for the year 2025 [4] Group 2: Land Acquisition and Development - Beihome acquired a 24-acre plot in Chengdu's Financial City with a floor price of 27,300 yuan per square meter, marking a 42.19% premium and setting a record for land prices in Chengdu [3] - The Beicheng S1 project features main unit types of 275 square meters and 375 square meters, delivered with high-end finishes and smart home systems [3] Group 3: C2M Development Model - Beihome employs a C2M (Customer to Manufacturer) model, utilizing big data and AI algorithms to deeply understand customer needs and predict product types and price expectations [5] - The C2M model has been integrated into various stages of real estate development, including land acquisition, planning, design, and marketing, with extensive customer research conducted prior to project development [5] - Xu Wangang emphasizes the importance of fully implementing the C2M concept throughout the residential development chain, aiming to be a partner rather than just a developer [6]
贝好家全国已落地17个项目 用大数据和AI打造“好房子”