KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-12-15 03:45Group 1: Market Performance - The consumer sector has shown positive performance for the second consecutive day, with the consumption ETF (159928) increasing by over 1% and a trading volume exceeding 320 million yuan [1] - The consumption ETF (159928) received a net subscription of 8 million units during the day, following a significant net inflow of over 12 million yuan last Friday [1] Group 2: Policy and Economic Support - Three departments issued a notice to enhance collaboration between commerce and finance to boost consumption, proposing 11 specific measures including the use of digital RMB smart contracts to improve policy effectiveness and the development of personal consumption loans [3] - The National Bureau of Statistics reported an increase in the CPI year-on-year in November, indicating positive changes in the economy [3] Group 3: Company News - Moutai - Following the announcement of Moutai's new volume control policy, market prices reacted immediately, with the price of Tianjin Flying Moutai rising to 1,630 yuan per bottle, an increase of over 150 yuan in two days [4] - Moutai's pricing strategy includes focusing on three core products for growth and adjusting the supply of non-standard products based on market demand [8][10] - East Wu Securities believes Moutai's proactive changes and long-term resilience are trustworthy, despite facing challenges from demand shortages and industry transformations [11] Group 4: Industry Insights - The white liquor industry is currently in a challenging phase, with significant declines in revenue and profit margins reported [12] - The industry is experiencing a reduction in the number of large-scale liquor companies, with a record high of 36.1% of companies reporting losses in the first half of 2025 [12] - The demographic changes and evolving drinking habits are expected to have a limited impact on liquor consumption in the next 5-10 years, with signs of price stabilization emerging [13] Group 5: Valuation and Investment Strategy - The consumption ETF (159928) is considered to have attractive valuation characteristics, with a TTM P/E ratio of 19.37, which is lower than 97% of the historical data over the past decade [6] - The white liquor sector's current valuation is reasonable, with a strong dividend yield providing a safety margin for investors [14] - The top ten components of the consumption ETF (159928) account for over 68.55% of its weight, indicating a strong focus on essential consumer goods [15]