以“打假”“测评”“揭黑”等为名引流，抖音电商发布新规

Core Viewpoint - Douyin E-commerce has announced an upgrade to its content governance regulations regarding "improper profit from trending topics," aiming to create a clearer online environment and prevent accounts from exploiting hot topics for profit [1][3]. Group 1: New Regulations - The new regulations specify that accounts that publish content lacking factual basis under the guise of "anti-fraud," "evaluation," or "exposure" and receive multiple complaints will have their content promotion and commercial monetization features disabled [3][4]. - Creators must adhere to scientific evidence, industry standards, and objective facts when publishing "anti-fraud," "evaluation," or "exposure" content, promoting a respectful and factual discourse [3][4]. - Creators are prohibited from selling similar products or related paid knowledge courses in the same industry while publishing "anti-fraud," "evaluation," or "exposure" content to avoid conflicts of interest and accusations of "profit from exposure" [4][5]. Group 2: Accountability Measures - Accounts that generate widespread public doubt due to lack of scientific basis or industry standards, or that have multiple content pieces taken down for infringement, will be classified as "controversial accounts" if they engage in commercial monetization [5]. - The platform will close the content promotion and commercial monetization features for accounts or account matrices that are deemed controversial based on the established rules [5].