麦当劳确认涨价

Core Viewpoint - McDonald's has recently increased prices on most menu items by 0.5 to 1 yuan, while the "1+1 Flexible Match" meal remains unchanged at 13.9 yuan, indicating a strategic pricing adjustment amidst rising operational costs [1][3]. Pricing Adjustments - The recent price increase affects various burgers, snacks, and meal sets, with the adjustment being part of a broader trend of annual price hikes that McDonald's has implemented since 2021 [1][3]. - In February 2023, McDonald's confirmed a price adjustment on breakfast items and Happy Meals, with a similar increase of 0.5 yuan [3]. - The average price increase across selected products in December 2023 was approximately 3%, reflecting changes in operational costs [3]. Promotional Strategies - McDonald's is currently running a promotional event called "Ten Yuan Eat Burger," aiming to provide value to consumers despite the price increases [1]. - The company emphasizes its commitment to maintaining affordable pricing through its restaurant and supply chain scale advantages, while also acknowledging the need for sustainable pricing strategies in the long term [4]. Financial Performance - In the third quarter of 2023, McDonald's reported revenues of $7.08 billion, a 3% year-over-year increase, slightly below market expectations [4]. - The net profit for the same period was $2.28 billion, reflecting a 2% year-over-year growth, although adjusted net profit showed a slight decline compared to the previous year [4]. - Same-store sales in the international franchise market, including China, grew by 4.7% in the third quarter [4].