AI视频进入“连续叙事”时代:“一致性”成商业化发展瓶颈

Core Insights - The AI video generation industry is undergoing a paradigm shift, moving from a focus on single-frame realism to multi-episode consistency and sustainable creation [1] - The key challenge for the industry by the second half of 2025 will be whether content can be sustained over multiple episodes, emphasizing character consistency and world coherence [1] Group 1: Industry Trends - AI video generation technology has transitioned from "can it move" to "does it move like it should," highlighting the importance of continuity in storytelling [1] - The competition in AI video is shifting from generation capability to sustainable creation ability, indicating a deeper industry consensus [1] - The introduction of tools like Seko by SenseTime reflects a move towards integrated content production infrastructure, focusing on multi-episode creation [4] Group 2: Company Developments - SenseTime's Seko platform has attracted over 200,000 creators, including numerous short drama studios, with some works successfully launched on mainstream platforms [5] - Seko supports a combination of self-developed and third-party models, ensuring consistency across different models, which is crucial for building sustainable IP assets [5] - The Seko platform's recent version emphasizes multi-episode creation, addressing the bottleneck of commercializing AI short dramas [4] Group 3: User Experience and Market Dynamics - The competition among platforms is shifting from model parameters to user experience and workflow integration, aiming to simplify the creation process for non-technical users [6] - SenseTime's approach includes a dual-track design that caters to both low-frequency and high-frequency users, allowing for easy content generation while maintaining control for advanced users [6] - The rapid growth of creators on the Seko platform, from 100,000 to over 200,000 in a short period, indicates a shift from consumer to professional use [6] Group 4: Cost Efficiency and Future Outlook - Seko has achieved a 50% reduction in inference costs through model optimization and adaptation to domestic chips, making high-quality video production more accessible [7] - Despite challenges in copyright, content safety, and IP protection, SenseTime aims to enhance creator tools rather than create a closed content platform [7] - The ultimate goal of the technology is to enhance human creativity rather than replace it, positioning Seko as a supportive tool for creators [7]

AI视频进入“连续叙事”时代:“一致性”成商业化发展瓶颈 - Reportify