Core Insights - The live broadcast by Wu Xiangdong, chairman of Zhenjiu Lidou Group, attracted significant attention with a total viewership of 9.78 million and a peak concurrent audience of 380,000, indicating a shift in influence comparable to major internet figures [2][8] - The event is seen as a pivotal moment for the liquor industry, showcasing innovative business models during a period of transformation [2][6] Sales Performance - Zhenjiu Lidou achieved a remarkable revenue of 580 million yuan within 200 days, making it the top-selling new product in the mid-to-high-end segment, a feat accomplished in less than six months [4][6] - The "Wanshang Alliance" model facilitated this success, with over 3,800 alliance merchants signed and 71 forums held, attracting more than 9,400 participants [6][10] Business Model and Strategy - The Wanshang Alliance's rapid growth is attributed to strict price control mechanisms and a five-tier supervision system, which has maintained stable pricing for Zhenjiu Lidou products [6][10] - Wu Xiangdong's personal communication with alliance merchants through 22 letters has fostered a strong community spirit, redefining traditional manufacturer-merchant relationships [7][11] Personal Branding - Wu Xiangdong's personal video account has become a phenomenon, ranking first in influence among entrepreneurs, surpassing notable figures like Yu Minhong and Zhou Hongyi [8][9] - His video content has garnered over 300 million views, with multiple videos exceeding 10 million views, showcasing his effective engagement with the audience [10][11] Future Plans - The company aims to optimize its alliance merchant network, targeting over 5,000 high-quality merchants, and to enhance organizational capabilities [14][15] - Zhenjiu Lidou plans to launch four major product lines, including a flagship liquor aiming for 30 billion yuan in sales, a premium beer, and health-focused beverages [15][17] - The establishment of Zhenjiu Winery is part of the long-term vision to become a leading global beverage company [17]
酒业“超级链接者”：吴向东的流量、模式与共识战