FOTON(SH:600166) Zhong Guo Jing Ying Bao·2025-12-15 11:13Core Viewpoint - Huawei's Zhijie brand is entering a "2.0 era" with a focus on independent operations and technological integration, aiming to enhance its market responsiveness and product quality [2][3][10]. Group 1: Brand Development and Strategy - The Zhijie brand has officially entered the 2.0 phase, with over 10 billion yuan and a 5,000-person R&D team committed to its development [3]. - The independent operation model allows for quicker market responses and decision-making efficiency, leveraging Huawei's technological capabilities [2][4]. - The establishment of the Shanghai Zhijie Zhixing Automotive Technology Co., Ltd. marks a significant step in achieving a fully integrated operational model [4]. Group 2: R&D and Infrastructure - The relocation of the Zhijie R&D team to the Roland Town in Wuhu, with an investment of 1.8 billion yuan, is a key milestone in global R&D layout [4][5]. - The new facility will support over 5,000 R&D personnel and enhance collaboration across different locations, improving the efficiency of product development [5]. - The R&D focus includes critical modules such as electric drive, battery, chassis, and intelligent cockpit, with a team of nearly 800 people dedicated to these areas [5]. Group 3: Sales Performance and Challenges - Zhijie has seen a sales rebound, with 11,761 units sold in November, marking a significant increase in demand [2][6]. - However, delivery times have increased, with some customers reporting delays of over 11 weeks for their vehicles [8]. - The brand is facing intense competition in the 200,000 to 300,000 yuan market segment, emphasizing a strategy focused on value rather than price [9][10]. Group 4: Future Product Plans - Zhijie is developing new models, including an MPV and a large SUV, to expand its product lineup and market presence [11][12]. - The upcoming models will utilize advanced technologies and aim to cover various segments, including sedans, SUVs, and MPVs [12].