古井贡酒·年份原浆马年生肖酒登场，品读年酒里的“龙马精神”

Core Viewpoint - The article highlights the cultural significance of horses in Chinese tradition and how it is embodied in the newly launched "Ancient Well Tribute Wine Year Original Ancient 20 Year of the Horse Zodiac Commemorative Wine," which merges Chinese New Year culture with liquor culture [2][11]. Group 1: Product Overview - The "Ancient Well Tribute Wine Year Original Ancient 20 Year of the Horse Zodiac Commemorative Wine" is designed to convey blessings of the "Dragon Horse Spirit" and reflects Eastern aesthetic charm [2][4]. - This commemorative wine is limited to 12,000 bottles, each accompanied by a unique certificate and identification number, emphasizing its collectible value [10]. Group 2: Cultural Significance - The horse symbolizes vitality and courage in Chinese culture, with phrases like "马到成功" (success comes swiftly) reflecting the aspirations of the people [5][6]. - Zodiac wines have transcended ordinary liquor to become cultural symbols that encapsulate blessings and memories, particularly during family gatherings [11][14]. Group 3: Production Quality - The wine is crafted using a 180-day fermentation process and incorporates a traditional brewing technique that has been passed down for over 1,800 years, ensuring high quality [7][9]. - The production process involves meticulous selection and fermentation in ancient cellars, which are rich in beneficial microorganisms, enhancing the wine's flavor [7][8]. Group 4: Market Strategy - The launch of the zodiac wine aligns with the company's long-term cultural strategy, aiming to elevate brand value through deeper cultural narratives [16][17]. - The company has been actively engaging in cultural events and collaborations, such as partnering with the Spring Festival Gala, to strengthen its connection with traditional Chinese customs [16].