Core Viewpoint - A document claiming to be from Kweichow Moutai Co., Ltd. regarding product supply and structural reforms has circulated on social media, but the company has confirmed it is fake [1][4]. Group 1: Immediate Measures - The company announced an immediate suspension of all product shipments to distributors until January 1, 2026, to alleviate financial pressure during the year-end period [2]. - This suspension aims to prevent panic selling by distributors who may need to repay loans or pay for new stock [2]. Group 2: Long-term Structural Reforms - The company plans to significantly reduce the quotas for non-standard products as part of its long-term structural reforms for 2026 [2]. - Specific reductions include a 30% cut in quotas for Moutai 15-year and 1-liter Flying Moutai, a 50% cut for Zodiac Moutai, and a complete cessation of supply for Color Glaze Rare Moutai [2]. Group 3: Market Response - Following the circulation of the fake document, the wholesale price of Flying Moutai briefly rose but then fell again, with prices reported at 1560 yuan per bottle on December 15, down from 1570 yuan [4]. - On December 12, the price had dipped below the official guidance price of 1499 yuan, reaching 1495 yuan [4].
茅台辟谣“低于1650出货取消经销商资格”:假的,未来市场政策将于28日发布