KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-12-15 13:42Core Viewpoint - Guizhou Moutai announced a quantity control policy, leading to a significant increase in the market price of its products, particularly the Flying Moutai, which saw fluctuations in both wholesale and retail prices [1][5][9] Price Fluctuations - On December 13 and 14, the wholesale price of 25-year Flying Moutai (53 degrees/500ml) increased by 90 yuan to 1590 yuan per bottle, while the original box price rose by 95 yuan to 1570 yuan per bottle [1] - On December 15, the wholesale price of 25-year Flying Moutai (scatter bottle) decreased by 30 yuan to 1560 yuan, and the original box price fell to 1560 yuan as well [3][5] - The retail prices in Jinan for scatter bottles ranged from 1595 yuan to 1600 yuan, with original box prices around 1650 yuan [4][6] Market Sentiment - Retailers reported a surge in consumer interest and sales volume following the announcement of the quantity control policy, with some noting that prices were adjusted multiple times within a single day [1][6] - There is a noticeable consumer hesitation regarding purchasing due to the volatility in prices, with some potential buyers opting to wait for further price adjustments [9] E-commerce Pricing - Online platforms showed relative price stability, with Pinduoduo's price for Flying Moutai at 1580 yuan per bottle, while JD.com listed it at 1615.9 yuan, reflecting a slight increase from earlier in the month [8] - The price for the 70th Anniversary commemorative edition remained stable at 7900 yuan per bottle, indicating a strong demand for collectible items [5] Future Outlook - Industry analysts suggest that the price of Flying Moutai may continue to fluctuate based on market demand and supply dynamics, particularly as the year-end approaches, which is typically a peak consumption period for liquor [9] - There is an expectation that prices may rise slightly as demand increases, but significant price hikes are not anticipated [9]