Group 1 - The core viewpoint is that Gu Ming (01364) has become a leading brand with over 10,000 stores by focusing on "regional cultivation" and efficient supply chain collaboration [1] - The company targets lower-tier markets, with delivery costs below the industry average, enabling a robust franchise expansion [1] - The expected nationwide store opening potential exceeds 40,000, with an initial "buy" rating given [1] Group 2 - The current market size of China's ready-to-drink beverage market is projected to exceed 600 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2027 [2] - The ready-to-drink tea market is expected to reach 313 billion yuan in 2024, with a CAGR of 15.8% from 2024 to 2028 [2] - The mid-range and budget segments of ready-to-drink tea are anticipated to have greater growth potential, with CAGRs of 20.8% and 20.1% respectively from 2023 to 2028 [2] Group 3 - Gu Ming's core characteristics for store expansion include a focus on regional cultivation and deeper market penetration, with nearly 80% of stores located in second-tier and below cities [3] - The company excels in supply chain management, providing cold chain delivery to 97% of stores at a cost below 1% of GMV, compared to the industry average of about 2% [3] - The franchise management system is mature, leading to a shorter payback period for franchisees and a lower closure rate compared to industry norms [3]
开源证券：首次覆盖古茗予“买入”评级 看好其在性价比赛道及全国空白区域的增长潜力