特步将与马来西亚渠道商Bonia组建合资公司

Core Viewpoint - The company Xtep is forming a joint venture with Malaysian distributor Bonia to expand its market presence in Malaysia, aiming to open 50 new stores in the next five years [1] Group 1: Company Strategy - Xtep plans to establish a joint venture with Bonia, a distributor with over 50 years of experience in Malaysia [1] - The company aims to position Malaysia as a "model for overseas expansion" and a showcase for its running brand [1] Group 2: Market Expansion - Xtep intends to open 50 new stores in Malaysia over the next five years [1] - The partnership with Bonia is expected to enhance Xtep's market penetration in the region [1]