可口可乐与潜在买家谈判僵持，瑞幸股东竞购Costa交易恐告吹

Core Viewpoint - The sale of Costa Coffee by Coca-Cola is at risk of collapsing due to price negotiations with TDR Capital, the preferred bidder, which has led to a stalemate in discussions [1][2] Company Summary - Coca-Cola is in final negotiations with TDR Capital regarding the sale of Costa Coffee, which has faced challenges primarily related to pricing [1] - TDR Capital was selected as the preferred bidder but has not commented on the negotiations, and Coca-Cola has not responded immediately [1] - The valuation of Costa Coffee is estimated to range from £1 billion to £2 billion, with significant differences among bidders [3] - Costa Coffee reported revenues of £1.22 billion in 2023, a 9% increase year-on-year, but still below the £1.3 billion reported in 2018, and it incurred a loss of £9.6 million in 2023 [4] Industry Summary - The global coffee chain market is facing multiple challenges, including rising costs of coffee beans and inflation affecting labor and operational costs [4] - Costa Coffee is experiencing increased competition in the UK from established brands like Starbucks and new entrants like Gail's [4] - In China, Costa Coffee has struggled against local brands like Luckin Coffee, failing to meet its expansion targets and reducing its store count to approximately 328 [5] - Consumer habits are shifting towards more convenient and cost-effective purchasing models, which Costa Coffee is attempting to adapt to but is lagging behind [8]