雷军“跌落”神坛，但“雷军化”的企业家们仍在追米的路上

Core Insights - The article discusses the shift in business logic from personal branding and marketing to a focus on product quality, particularly in the automotive sector, highlighting the failures of entrepreneurs like Liu Qiangdong and Lei Jun in delivering on their promises [3][4][5] Group 1: Marketing and Branding Failures - Entrepreneurs are increasingly adopting a "Lei Jun-style" marketing approach, but this has led to trust issues and delivery crises, as seen with Liu Qiangdong's "National Good Car" initiative [4][10] - Lei Jun's previously successful personal branding has begun to unravel due to safety incidents with Xiaomi's SU7, leading to public skepticism about his credibility [5][6][9] - The marketing strategies that once amplified brand influence are now backfiring, as consumers are more focused on product quality and safety rather than personal narratives [9][20] Group 2: Product Quality and Consumer Expectations - The disconnect between marketing promises and actual product features has resulted in significant backlash, such as the "National Good Car" facing a wave of cancellations due to unmet expectations [21][22] - Xiaomi's automotive safety issues have raised serious concerns among consumers, leading to a decline in Lei Jun's public image and a loss of followers on social media [8][9] - The article emphasizes that in the automotive industry, unlike consumer electronics, the focus must shift back to product quality, safety, and operational rigor rather than solely on marketing hype [20][25] Group 3: Industry Trends and Implications - The trend of entrepreneurs mimicking Lei Jun's marketing tactics is seen as a risky shortcut that may not translate well into the complex automotive industry [12][18] - Companies like Pursuit Technology, led by Yu Hao, are attempting to replicate Xiaomi's success in the automotive space, but face similar challenges in balancing hype with product reliability [17][18] - The article concludes that the market is returning to a more rational perspective, where consumers prioritize tangible product quality over charismatic marketing [24][25][26]