“大数据造房”样板楼贝宸S1亮相，贝好家重申“不做开发商”

Core Insights - Beike's subsidiary, Beihome, has launched a high-end residential project "Financial City·Beichen S1" in Chengdu, attracting significant attention in the real estate industry due to its innovative design and technology integration [1][4][20] Project Overview - The project is located in Chengdu's Financial City Phase III, just two kilometers from the Twin Towers, and was acquired for a record price of 1.076 billion yuan, setting a new benchmark for residential land prices in the city [4][5] - "Financial City·Beichen S1" has achieved 20 signed contracts within a month of its opening, ranking second in total signed contracts for residential properties priced over 20 million yuan in Chengdu [3] C2M Model Implementation - Beihome's C2M (Customer to Manufacturer) model focuses on utilizing big data and AI to align customer needs with the entire development process, from land acquisition to marketing [5][11] - The project emphasizes customer involvement in product design and positioning, marking a shift from traditional real estate development practices [13][14] Investment and Cost Structure - The construction cost of Beichen S1 exceeds the land price, reaching over 30,000 yuan per square meter, which is uncommon in residential projects, resulting in an average selling price of over 60,000 yuan per square meter [5][6] - Beihome has invested significantly in creating a high-quality living experience, prioritizing long-term customer satisfaction over immediate profit [14][20] Architectural and Technological Features - The project features unique architectural designs and advanced smart home technologies, integrating over 310 smart devices across various categories, achieving four times the average level of high-end smart residences in China [10][12] - The design process involved extensive customer research, leading to innovative solutions that prioritize customer preferences over traditional design norms [13][14] Strategic Positioning - Beihome aims to position itself not as a traditional developer but as a partner to developers, providing comprehensive solutions that enhance the success rate of real estate investments [17][20] - The company plans to leverage the insights gained from the Beichen S1 project to offer a full-chain solution for residential development, encompassing positioning, design, quality control, and marketing [20]