McDonald's(US:MCD) 3 6 Ke·2025-12-16 00:20Core Viewpoint - McDonald's has increased the prices of most menu items by 0.5 to 1 yuan, effective December 15, 2025, while continuing promotional activities to attract customers [1][6]. Price Changes - The price increase affects various items, including classic burgers like the Big Mac and Double Fillet-O-Fish, which have risen by 1 yuan. Other items such as McNuggets and medium fries have increased by 0.5 yuan, while desserts like McFlurry have also seen a 0.5 yuan increase [1][2]. - The "1+1 Flexible Combo" remains priced at 13.9 yuan, but some combinations may incur an additional 1 yuan due to ingredient price increases, resulting in a total of 14.9 yuan for certain selections [2][6]. Recent Promotions - McDonald's is currently running a "10 yuan burger" promotion from December 15 to December 30, allowing registered members to purchase select burgers at a discounted price [6][8]. Financial Performance - In the third quarter of 2025, McDonald's reported revenue of $7.08 billion, a 3% year-over-year increase, slightly below market expectations. Net profit was $2.28 billion, up 2%, while adjusted net profit was $2.31 billion, a slight decrease from the previous year [7]. - The company's international franchise market, including China, saw a same-store sales increase of 4.7% in the same quarter [7]. Expansion Plans - McDonald's plans to open 1,000 new restaurants in China by 2025, aiming to exceed 10,000 locations in the country within five years [8].