McDonald's(US:MCD) Sou Hu Cai Jing·2025-12-16 03:44Core Viewpoint - McDonald's China has announced a price increase for certain menu items, effective December 15, with prices rising by 0.5 to 1 yuan, marking the fourth price adjustment since January 2023 [1][6]. Price Adjustments - The price increase affects various breakfast items, burgers, and snacks, with slight variations across different cities. For example, in Guangzhou, the price of the ham and egg muffin combo increased from 6.9 yuan to 7.8 yuan, and the double cheeseburger meal rose from 32.5 yuan to 33.5 yuan [3][5]. - The "1+1 Flexible Combo," often referred to as the "poor man's combo," remains priced at 13.9 yuan, but selecting certain items like the double cheeseburger incurs an additional charge, bringing the total to 14.9 yuan [5]. Historical Context of Price Changes - This is the fourth price increase since January 2023, when the "1+1 Flexible Combo" was raised from 12.9 yuan to 13.9 yuan. Other breakfast and burger items also saw price increases of 0.6 to 1 yuan at that time, attributed to ongoing cost pressures from the pandemic [6]. - On December 27, 2023, further price adjustments were made, with increases ranging from 0.5 to 2 yuan, averaging a 3% rise, again linked to changes in operational costs [6]. Market Performance - In the third quarter of this year, the international development licensed markets, including China, reported a same-store sales growth of 4.7% [7][8]. - As of August 1, 2023, McDonald's China operates over 7,100 stores, with a significant focus on local sourcing, achieving over 90% of ingredients from local suppliers [8][9]. Strategic Development - McDonald's China has adopted a localization strategy, significantly increasing the proportion of local suppliers to nearly 60%. The company has tripled its restaurant count over the past eight years, with plans to reach 10,000 stores by 2028, adding approximately 1,000 new locations annually [9].