Core Insights - The article highlights the rise of Wu Xiangdong, chairman of Zhenjiu Lidu Group, who topped the November "Entrepreneur Video IP 100 List" with his personal video account "Wu Jindong - Zhenjiu Lidu" recognized as a benchmark case in the liquor industry [1][3]. Group 1: Ranking and Performance - Wu Xiangdong's account received 251,671 likes and 332,325 favorites, achieving a New Index score of 843.72, surpassing notable figures like Zhou Hongyi and Lei Jun [2]. - In just five months, Wu transitioned from a newcomer to the top of the rankings, with his videos achieving over 100 million views, including a standout video on corporate responsibility that garnered 51 million views [5][6]. Group 2: Industry Impact - Wu's success illustrates the potential for traditional industries, like liquor, to thrive in the short video era, serving as a guiding light for other entrepreneurs seeking to embrace change [4][9]. - The marketing environment in the liquor industry is undergoing significant changes, with Wu's personal brand and product innovations driving mutual empowerment [10]. Group 3: Content Strategy - Wu's video content is diverse, covering industry experience, personal anecdotes, and cultural heritage, which resonates well with audiences [8]. - His approach to storytelling is engaging and avoids traditional lecturing, instead using relatable and humorous narratives to capture viewer attention [8]. Group 4: Business Model and Collaboration - Wu's personal brand has become a valuable asset for the "Wanshang Alliance," which has signed 3,800 supermarkets, showcasing a successful model of resource aggregation through content [10][11]. - The collaboration between Wu's personal IP and traditional businesses demonstrates a new operational logic where content drives resource consolidation, enhancing brand loyalty and user engagement [11].
从吴向东登顶榜首，看企业家视频IP打造的全新逻辑