综艺天花板竟然也会漏水？芒果综艺今年到底怎么了

Core Viewpoint - Mango TV, once a leader in the Chinese long video platform landscape, is experiencing a significant decline in its variety show production capabilities and audience engagement as of 2025, marked by a slowdown in innovation and content output [2][3][10]. Group 1: Content Production and Innovation - In 2025, Mango TV is described as operating in a "low battery mode," with a noticeable slowdown in the pace of new project launches and difficulties in maintaining the momentum of existing IPs [3][4]. - The platform's once-stable program scheduling has become increasingly erratic, breaking its previous reputation for reliability in content delivery [4][6]. - The introduction of new shows in 2025 lacks the innovative edge that characterized earlier productions, leading to a perception that they do not offer unique value that only Mango TV can provide [8][10]. Group 2: Audience Engagement and Market Position - The audience's viewing habits are heavily reliant on continuous updates and discussions; interruptions in this rhythm lead to a rapid loss of viewer attention [6][12]. - Compared to 2024, when Mango TV's variety shows covered multiple popular genres, the current year shows a stark contrast with fewer engaging programs [6][8]. - The platform's reliance on established IPs is nearing its limits, as repeated seasons lead to viewer fatigue and diminishing returns in audience engagement [12][17]. Group 3: Performance Metrics and Industry Context - Data and audience reception for key IPs have declined, with shows like "The Brothers Who Break Through the Thorns" and "Flowers and Youth" experiencing reduced public discussion and engagement compared to previous seasons [13][16]. - The overall drop in performance metrics indicates that Mango TV can no longer maintain its market position solely based on brand recognition and past successes [17][19]. - The industry is evolving, with competitors launching innovative formats that challenge Mango TV's traditional approach, highlighting the need for the platform to recalibrate its strategies [12][19].