中泰证券传媒2026年度策略：AI+IP双轮驱动 看好游戏、电影、出版等投资机会

Group 1 - The core viewpoint of the report highlights three main lines of AI implementation: the formation of edge-side entry points, practical iteration of model capabilities, and the maturity of multimodal tools [1][2] - The consumption market is shifting from "functional satisfaction" to "emotional resonance," with IP evolving from a symbol of traffic to emotional currency, indicating a strong potential for large IPs and their commercialization [3] - The domestic cultural product infrastructure is globally leading, with Millennials and Generation Z exhibiting cultural confidence and emotional consumption needs, creating a smooth supply-demand logic [3] Group 2 - The media industry shows clear attributes of both offense and defense, with positive investment opportunities in gaming, film, and publishing sectors [4] - The gaming sector is experiencing steady growth, with a high EPS support level and a strong safety cushion, suggesting a focus on companies with stable performance or significant product marginal changes [4] - The film industry is recovering post-pandemic, with an industry gross margin of 28.9% in Q1-Q3 2025, an increase of 7.2 percentage points, and a heightened emphasis on non-ticket revenue [4] - In publishing, state-owned educational materials and auxiliary businesses are expected to strengthen their fundamentals due to state backing, with local state-owned publishing companies offering a dividend ratio of 50-60% [4]