迎驾贡酒谁来接班？儿子离任后七旬董事长提拔儿媳

Core Viewpoint - The leadership transition at Yingjia Gongjiu is underway as the founder's son steps down, and the daughter-in-law is promoted, raising questions about the company's future direction and performance amidst a challenging market environment [1][3]. Company Leadership Transition - Ni Yongpei, the 73-year-old chairman and founder of Yingjia Gongjiu, has not disclosed any retirement plans, leading to speculation about succession [2][3]. - Ni Qing Shen, the chairman's son, left the core management team in 2017 and has not held any executive positions since, prompting the promotion of his wife, Zhang Dandan, to a key leadership role [3][4]. - Zhang Dandan, now the vice chairman of Yingjia Gongjiu, has a significant stake in the company, holding 8.76% of shares, and has been involved in various managerial roles within the group [4]. Company Performance and Market Position - Yingjia Gongjiu has been recognized as the "second best" in Anhui's liquor industry, competing closely with other major brands like Gujing Gongjiu and Kuozi Jiao [2][5]. - The company has shifted its focus to mid-to-high-end products, with revenue from these segments reaching 5.713 billion yuan, accounting for over 80% of total revenue [5]. - Despite achieving a strong market position, Yingjia Gongjiu's revenue for the first three quarters of the year was 4.516 billion yuan, a decline of 18.09% year-on-year, with net profit dropping by 24.67% [5][6]. Competitive Landscape - The white liquor market is becoming increasingly competitive, with major brands like Moutai and Wuliangye penetrating the Anhui market, challenging Yingjia Gongjiu's traditional stronghold [6]. - The company's performance has been affected by intensified competition, with both in-province and out-of-province revenues declining significantly [6]. - Yingjia Gongjiu's stock price has also suffered, dropping 24.17% over the year, making it the worst performer among the "Four Flowers of Anhui" liquor companies [6]. Strategic Initiatives - To counteract declining sales, Yingjia Gongjiu has intensified its efforts in product distribution, focusing on the sales of bulk and unbranded liquor, which have shown better performance compared to lower-end packaged products [7]. - The company has set ambitious sales targets, aiming for 7.6 billion yuan in revenue by 2025, but faces challenges in achieving these goals amid a downturn in the white liquor market [6][7].