牵手梅龙镇的上海恒隆，开始填写“非标准答案”

Group 1 - Henglong Real Estate announced the acquisition of a 20-year operational lease for the former Meilong Town Square project, which will be developed into a comprehensive commercial landmark integrating retail, hotel, and office spaces targeting a new generation of consumers [1] - The project will increase Henglong's total building area in the Nanjing West Road business district by approximately 96,000 square meters, expanding the area by about 44% [6] - Henglong's strategy includes expanding existing projects to enhance business operations and strengthen its position in the market, as seen in its previous expansions in Hangzhou and Wuxi [8] Group 2 - The luxury retail market is experiencing a shift, with brands like Dolce&Gabbana returning to Henglong Plaza, indicating a trend of luxury brands seeking stability in challenging market conditions [3][4] - The introduction of high-end outdoor brands like Descente into Henglong Plaza reflects a broader acceptance of diverse retail categories within luxury shopping environments, catering to evolving consumer preferences [10][12] - The competitive landscape is shifting from merely providing a wide range of products to enhancing customer experience and meeting diverse lifestyle needs, as seen in the upcoming expansion of Henglong Plaza [16][20]