明起,企微更新的一个新规,会影响很多服务商
TENCENTTENCENT(HK:00700) 3 6 Ke·2025-12-17 03:14

Group 1 - The core adjustment to the WeChat Work customer contact interface will begin gray testing on December 18, 2025, impacting data access for thousands of service providers within its ecosystem [1] - The new model will require service providers to meet dynamic conditions to access customer data, moving away from the previous "one-time authorization, long-term use" approach [1] - If an application is in a trial period, it can only access customer data from the previous month and any new customers added during the trial [1] Group 2 - A new "Marketing Customer Acquisition" application category has been launched, focusing on front-end lead generation with lightweight interfaces like "Contact Me QR Code" and "Join Group Chat QR Code" [2] - The adjustments are primarily aimed at enhancing user privacy protection in response to the implementation of the Personal Information Protection Law, which has been in effect for over three years [3] - Service providers must shift from a "sales-driven" approach to a "value-driven" model, ensuring their products integrate into daily operations and are frequently used by employees [3] Group 3 - Over 20,000 third-party applications currently access the WeChat Work customer contact interface, with many relying on bulk customer exports and offline analysis [3] - The new regulations will particularly affect tools that depend on full customer data exports, as they may face limitations in functionality due to the new access conditions [3] - Companies will need to actively manage the usage of their internal applications to ensure continuous access to customer data, as inactivity may lead to restrictions on data retrieval [4]

明起,企微更新的一个新规,会影响很多服务商 - Reportify