管控升级！亚马逊多项新规调整，卖家要注意哪些变动？

Group 1 - Amazon is adjusting its rules and compliance checks as the year-end approaches, prompting sellers to stay updated on changes to avoid impacts on their accounts and ASIN sales permissions [1] - A large number of non-toy sellers have been mistakenly delisted due to system misclassification as children's toys, requiring compliance documentation by February 25, 2026, or face removal risks [3] - Amazon will terminate the "shared inventory" model by the end of March 2026, allowing for independent inventory management and reducing the risk of negative feedback from shared products [4] Group 2 - Amazon has upgraded its holiday-themed front-end layout to enhance gift visibility and guide user shopping behavior as Christmas approaches [6] - A compliance countdown for Japanese sellers has begun, with new product safety laws effective December 25, requiring local management personnel for compliance [9] - Amazon is updating its EPR compliance policy, with a critical compliance deadline of December 31 for several European countries, where failure to comply may lead to increased costs and penalties [11] Group 3 - Sellers on Amazon US must submit updated W-8 tax forms by December 30, 2025, or risk account suspension and product removal, with a lowered sales threshold for compliance [12] - New products such as walkers must undergo direct verification by a third-party testing institution starting December 3, 2025, to avoid delisting [15] - Amazon is tightening registration requirements for new sellers in 2026, with stricter capital and revenue thresholds for entry [18] Group 4 - Amazon has launched a new tool called "Product Performance Spotlight," which uses AI to monitor and optimize ASIN performance metrics [19] - The "Overseas Purchase" project has been launched on Amazon Japan, allowing US sellers to test the Japanese market with FBA products, reducing expansion risks [18]