HAIER SMART HOME(SH:600690) Ren Min Wang·2025-12-18 01:20Core Insights - Haier has been listed in the "World's 500 Most Valuable Brands" for 22 consecutive years, ranking 33rd globally and maintaining its position among the top three Chinese brands, reflecting its growing global competitiveness [1] - The brand's continuous innovation is driven by the evolving user demands in the AI era, shifting from product functionality to experiential sovereignty and emotional value [2][3] - Haier's global branding strategy has led to significant market share in various regions, including being the top large home appliance brand for 16 years and achieving leading positions in multiple countries [4][5] Brand Performance - The "World's 500 Most Valuable Brands" list evaluates brands based on market share, brand loyalty, and global leadership, with Haier's consistent ranking indicating its strong global influence [1] - Haier's sales of the Mai Lang refrigerator exceeded 700,000 units within nine months of launch, showcasing its successful user co-creation and iterative product development [2] AI Strategy - Haier has positioned 2025 as its "AI Application Year," aiming for comprehensive integration of AI across all processes to enhance user experience [3] - The company utilizes AI technology to capture user needs and transform them into innovative products and services, demonstrating its commitment to continuous improvement [2][3] Global Branding and Market Expansion - Haier has maintained a global branding strategy for over 40 years, being one of the first Chinese companies to export under its own brand [4] - The company has established a high-end brand matrix, achieving significant growth in various international markets, including Europe, Australia, Japan, Southeast Asia, and Pakistan [4][5] Emotional Connection and Sports Marketing - Haier emphasizes the importance of emotional connections in globalization, partnering with renowned sports clubs and events to enhance brand recognition and acceptance [5] - The collaboration with sports entities aims to deepen emotional links with users, transitioning from mere recognition to genuine brand acceptance [5] Ecosystem Development - Haier is transitioning from a traditional appliance manufacturer to an ecosystem enterprise, focusing on smart living, health, and digital economy sectors [6] - The company is expanding its ecosystem through strategic investments and partnerships, enhancing its industrial internet capabilities and creating a comprehensive ecosystem [6][7]