五粮液：全力实现市场份额有效提升，高管薪酬与市场表现挂钩

Core Insights - Wuliangye aims to enhance its market share effectively by 2026, as stated by the chairman, Zeng Zongqin [1] - The marketing strategy is summarized as "one core, three reinforcements, and two goals," focusing on brand value enhancement and marketing reforms [1] Group 1: Marketing Strategy - The core strategy involves continuous improvement of Wuliangye's brand value [1] - The company will reinforce marketing transformation, market response strategies, and execution capabilities [1] - The goal is to drive high-quality market activation and achieve effective market share growth [1] Group 2: Organizational Changes - Significant reforms have been implemented this year, including the restructuring of the five-product department into a sales company [1] - Executive compensation is now linked to market performance, indicating a shift towards performance-based incentives [1]