五粮液计划将五粮液1618、低度五粮液打造为百亿大单品

Core Viewpoint - Wuliangye is focusing on building a product system centered around its main brand, emphasizing the eighth generation of Wuliangye as the core product [1] Group 1: Product Strategy - The product system consists of "one core, two engines, two drives, and one new" [1] - "One core" refers to the eighth generation of Wuliangye as the central product [1] - "Two engines" include the classic series and Ziqi Donglai, which are positioned as ultra-high-end products [1] - "Two drives" are the 1618 Wuliangye and 39-degree Wuliangye, aimed at becoming two hundred billion-level major products [1] - "One new" focuses on the new product "Wuliangye at first sight" [1] Group 2: Market Strategy - In recent years, Wuliangye has adopted a "1+3" strategy to enhance market share [1] - The strategy emphasizes increasing the market presence of Wuliangye 1618, low-alcohol Wuliangye, and classic Wuliangye [1]