Core Insights - Wuliangye is recognized as a leading player in China's strong-aroma liquor industry, but its revenue from the liquor segment is less than half of its total projected revenue of over 195 billion yuan in 2024 [1] Group 1: Diversification Strategy - Wuliangye is actively diversifying its business to mitigate risks during the liquor industry's adjustment period, aiming to navigate through new economic cycles [1][9] - The company has invested in various non-liquor sectors, including tea, paper, and packaging, to create a multi-industry strategic layout [9] Group 2: Tea Industry Investment - Wuliangye acquired Sichuan Chuanhong Tea Industry Group in 2018, which has since become one of the top five red tea companies in China, with projected revenue exceeding 500 million yuan this year [3] - The company has focused on resource integration and technological upgrades to revitalize the Chuanhong brand, which had previously declined due to market changes [3] Group 3: Paper Industry Revitalization - After acquiring Yibin Paper Industry in 2018, Wuliangye implemented technological upgrades and product restructuring, leading to a turnaround from losses to profitability [4] - Yibin Paper, established in 1944 and listed in 1997, faced challenges but has now improved its financial performance under Wuliangye's management [4] Group 4: Packaging and Equipment Manufacturing - Wuliangye's investment in Push Group has resulted in significant sales revenue of 27.98 billion yuan in 2024, with a tax contribution of 1.977 billion yuan [4] - Push Group operates in two major industrial clusters: modern packaging and high-end equipment manufacturing, with several subsidiaries recognized as national high-tech enterprises [4] Group 5: Glass Manufacturing - Wuliangye's wholly-owned subsidiary, Global Group, specializes in high-end and specialty glass manufacturing, employing over 3,000 people across multiple production bases [5] - The company has established a comprehensive service model that integrates research, development, and manufacturing within the glass industry [5] Group 6: Craftsmanship in Production - The production of unique liquor bottles, such as the Year of the Horse zodiac bottle, involves over 40 manual steps, showcasing the craftsmanship and skill of the workforce [7] - The company has invested in training a team of artisans with extensive experience to ensure high-quality production standards [7]
多元化发展穿越周期,从别样视角看五粮液丨封面观酒