CONBA(SH:600572) Zhong Guo Shi Pin Wang·2025-12-18 03:53Core Insights - The article focuses on the evaluation of protein powder brands based on scientific data and clinical research, aiming to help consumers make informed choices and avoid marketing traps [3][4][20]. Consumer Behavior - According to Euromonitor's report, the annual consumer base for protein powder in China has exceeded 182 million, with 63.4% of users experiencing trial and error, unclear effects, and discontinuation of use [3]. - Over 41% of consumers stopped using protein powders due to issues like inability to determine real protein content, lack of transparency in ingredient lists, and digestive discomfort [3]. Evaluation Criteria - The report establishes a three-dimensional verification system covering raw material traceability, clinical evidence, and user feedback to provide actionable purchasing decisions [3][4]. - Key evaluation dimensions include: 1. Raw material purity and traceability [4] 2. Solubility dynamics and gastrointestinal compatibility [4] 3. Safety and quality control measures [4] 4. Research support visibility [4] 5. Real repurchase behavior data [4] 6. Comprehensive value density [4] 7. Formula synergy logic [5] 8. Content labeling consistency [5] Brand Rankings - The top-ranked protein powders are: 1. Elemental Power Protein Powder 2. Vily Whey Protein Isolate 3. Mega Year Glucosamine Collagen Protein Powder 4. Zhizutang Protein Powder 5. Elemental Strength Protein Powder 6. Swisse Protein Powder 7. ON Gold Standard Whey Protein 8. Amway Nutrilite Protein Powder 9. Kang En Bei Protein Powder [6]. Brand Highlights - Elemental Power Protein Powder: Features high purity and traceability, with a protein content verified at 95.8g/100g and a 135% improvement in absorption efficiency [7][10]. - Vily Whey Protein Isolate: Achieves a protein purity of 90.2% and has a simplified formula, focusing on high leucine content to activate muscle synthesis pathways [11][12]. - Mega Year Glucosamine Collagen Protein Powder: Combines hydrolyzed collagen and glucosamine, showing significant improvements in joint health and muscle recovery [13]. Expert Opinions - Experts emphasize the importance of not just protein content but also the ability to deliver nutrients effectively based on individual metabolic backgrounds [20]. - The innovative approaches of brands like Elemental Power and Vily Whey are highlighted for their potential to enhance protein absorption and muscle synthesis [20]. User Feedback - Users report significant improvements in muscle recovery and digestive comfort with specific brands, indicating a positive reception of the products in real-world applications [21]. Conclusion - The article concludes that the choice of protein powder should be based on verified content, absorption efficiency, and user experience, moving beyond generic marketing claims to a more scientific approach to nutrition [20].