五粮液董事长曾从钦:2026年定位为“营销守正创新年”

Group 1 - The core viewpoint of the article is that Wuliangye Group is positioning 2026 as the "Year of Marketing Integrity and Innovation," with a marketing strategy focused on "one core, three reinforcements, and two goals" [1][3] - "One core" refers to the continuous enhancement of the Wuliangye brand value [3] - "Three reinforcements" include strengthening marketing transformation, strengthening market strategies, and strengthening execution capabilities [3] - "Two goals" aim to fully promote high-quality market activation and effectively increase market share [3] Group 2 - The company will focus on key areas such as solidifying quality foundations, enhancing cultural values, strengthening market activation, increasing market share, and boosting channel profits in 2026 [5]